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itsrachelrogers's review against another edition
3.0
I read this book for work. While, I found some practical tips to implement and add into our current marketing strategies, I found Brunson's writing style annoying. There is a fair amount of name-dropping and unnecessary storytelling but it's worth a read if you're interested in expanding your marketing practices.
fictionandfauna's review
2.0
I’m usually a big fan of Brunson but this is my least favourite. The majority of the information here is either recycled from his previous two books or is completely unrealistic.
His market strategy based on the “Dream 100” is fine when you’re Russell Brunson and people already know you and would be happy to have you on their channel.
What if you’re a nobody, just getting started? What kind of leverage do you possibly have to get them to feature you?
Also it bugs the hell out of me that he only once towards the end of the book mentioned that he has a team who do it all for him. That publishing schedules he laid out for each platform are completely unrealistic if you plan to do even a half decent job of any of it. Rather than feeling inspired by his ability to be 100% across all platforms (thanks to his marketing team), it’s defeating.
It’s simply not realistic for the average entrepreneur.
I specialise in Instagram marketing and the content on Instagram was WEAK. No one is going to achieve any success at all with the strategies listed there and that’s a damn shame because many people take him word as gospel.
There were a few good points here and there but honestly, this was a huge disappointment. More like social media for dummies.
His market strategy based on the “Dream 100” is fine when you’re Russell Brunson and people already know you and would be happy to have you on their channel.
What if you’re a nobody, just getting started? What kind of leverage do you possibly have to get them to feature you?
Also it bugs the hell out of me that he only once towards the end of the book mentioned that he has a team who do it all for him. That publishing schedules he laid out for each platform are completely unrealistic if you plan to do even a half decent job of any of it. Rather than feeling inspired by his ability to be 100% across all platforms (thanks to his marketing team), it’s defeating.
It’s simply not realistic for the average entrepreneur.
I specialise in Instagram marketing and the content on Instagram was WEAK. No one is going to achieve any success at all with the strategies listed there and that’s a damn shame because many people take him word as gospel.
There were a few good points here and there but honestly, this was a huge disappointment. More like social media for dummies.
benrogerswpg's review
3.0
I found this book... something, for sure.
A lot of the information was good. But, I had this awful bitter taste underlying in the book that I just couldn't shake. The way Brunson writes, it is very pyramid-scheme-y
The way this book was written gave me the spidey senses and I was right.
Did some research and Brunson is one of those type of growth marketers that kinda sell their soul to try to get more customers.
It was still an okay book, but there were parts in the book that were pretty wrong in SEO terms.
I would not recommend.
3.1/5
minakhimisra's review
Most of the concepts were already covered in his previous books. I read the parts which seemed new.
booklistqueen's review
informative
medium-paced
4.0
In the third book of his Underground series, Russell Brunson, co-founder of Click Funnels, explains how you can direct traffic into your sales funnel. Using his Dream 100 technique, Brunson teaches timeless marketing tactics that will work no matter what platform and that can adapt as algorithms change. Brunson focuses on the bigger picture but gives plenty of examples to showcase how to adapt the techniques to different platforms, knowing that when the platforms eventually change, you'll know how to adapt with it.
I love reading books about blogging, and I randomly picked Traffic Secrets up at Barnes and Noble, without having read the first two books. Since I don't actually sell anything or run sales funnels, Brunson's book didn't quite apply to me. Yet, since his techniques are more about the overarching process than about the minute details, I still learned a lot about marketing and think I will see positive benefits in my business for years to come.
jodyjsperling's review
3.0
A bit redundant on others he's written. The value wasn't as apparent. I finished, but somewhat reluctantly. If this is your first Russell Brunson, I think it's hit a lot harder and be more useful, though it is showing its age. TikTok is the place to be, and he knows that right now, but you can't update a book quickly enough for trends like that.
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