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Advertising Media Planning: A Brand Management Approach by Donald W. Jugenheimer, Kim Sheehan, Larry Kelley

Advertising Media Planning: A Brand Management Approach

Donald W. Jugenheimer, Kim Sheehan, Larry Kelley

352 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Advertising Media Planning: A Brand Management Approach by Donald W. Jugenheimer, Kim Sheehan, Larry Kelley

Advertising Media Planning: A Brand Management Approach

Donald W. Jugenheimer, Kim Sheehan, Larry Kelley

360 pages • missing pub info (editions)

nonfiction business economics informative medium-paced