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What's in a Name?: Advertising and the Concept of Brands by David M. Jones, Jan S. Slater

What's in a Name?: Advertising and the Concept of Brands

David M. Jones, Jan S. Slater

308 pages • missing pub info (editions)

nonfiction business economics medium-paced
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What's in a Name?: Advertising and the Concept of Brands by David M. Jones, Jan S. Slater

What's in a Name?: Advertising and the Concept of Brands

David M. Jones, Jan S. Slater

334 pages • missing pub info (editions)

nonfiction business economics medium-paced