286 pages • missing pub info (editions)
ISBN/UID: 9780789001979
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 26 February 1997
Description
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...
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286 pages • missing pub info (editions)
ISBN/UID: 9780789001979
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 26 February 1997
Description
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.