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Marketing Communications: Objectives, Strategy, Tactics by John R. Rossiter, Larry Percy, Lars Bergkvist

Marketing Communications: Objectives, Strategy, Tactics

John R. Rossiter, Larry Percy, Lars Bergkvist

584 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Marketing Communications: Objectives, Strategy, Tactics by John R. Rossiter, Larry Percy, Lars Bergkvist

Marketing Communications: Objectives, Strategy, Tactics

John R. Rossiter, Larry Percy, Lars Bergkvist

584 pages • missing pub info (editions)

nonfiction business economics informative medium-paced