Reviews

Reverse Innovation: Create Far from Home, Win Everywhere by Vijay Govindarajan, Chris Trimble

knski's review against another edition

4.0

I have read some HBR articles about 'Reverse Innovation' (a concept introduced and popularized by Prof. Vijay Govindarajan, who gracefully admits that the term was originally coined by his co-author) but did not believe that the idea could be demonstrated with so many compelling case studies. But over time, the concept has been chiseled and honed by the authors for it to have a formal structure and solid economic principles upon which it rests. This book was an eye-opener for me as someone who is interested in social entrepreneurship.

hollandvk's review against another edition

4.0

This was the SWE Book Club choice for an event partnered with Medtronic. I look forward to discussing it further with other engineers.

I'm not particularly fond of the term they chose to describe innovating specifically for developing countries. Many of the ideas laid out seem necessary to be innovative for any market, instead of simply building on prior successes.

I find organization within large companies fascinating and really enjoyed reading the "playbook" and case studies presented in the book.